Digital Marketing Specialist

Preferred Job Type:
Permanent
Job Category:
Marketing, PR & Communications Jobs
Job Level:
Mid-Level, Managerial
Job Locations:
Sharjah & Northern Emirates
Location:
Unspecified
Salary Description:
Competitive Salary Offered
Posted:
11/10/2018
Job Ref:
LOR 1810-15

The Digital Marketing Specialist will oversee the digital marketing strategy for the company.
Duties
• Devising strategies to drive online traffic to the company website.
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns
• Design and implement Email marketing campaigns using MailChimp tool to maintain good relationship
• Develop and implement SEO strategies to achieve high organic ranking on the search engine .
• Research and implement search engine optimization, search engine marketing, Develop and implement link building strategy
• Monitor & Generate traffic, conversions, keyword rankings and reports
• Perform ongoing keyword discovery, expansion and optimization
• Develop keyword stats, search engine rankings, keyword suggestions, and keyword placement
• Research high volume keywords through keyword planner to update anchor text, title tags, and descriptions
• Review industry-standard bid management and SEO software & Oversight and management of onsite and offsite SEO resources
• Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
• Overseeing the social media strategy for the company.
• Managing online brand and product campaigns to raise brand awareness.
• Managing the redesign of the company website.
• Improving the usability, design, content and conversion of the company website
• Evaluating customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.

Requirements of the role
• Degree in Marketing.
• Experience managing PPC, SEO and Affiliate programmes.
• Strong understanding of current online marketing concepts, strategy and best practice.
• Experience in e-commerce, SEO, PPC, Email marketing, and social media.
• Previous experience in a similar digital marketing role

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